This VSL is to launch an innovative training equipment for Quarterback training. The product is in design and development so I can not reveal the complete script.
Here is the entire lead section of the VSL file that is sure to get any QB absolutely hooked on watching the rest of the sales video.
I’m not myself a football fan. So how could I possibly write compelling and relevant copy for the target audience?
Because, as many hall-of-fame copywriters have said, top performing copy is produced via 80% market research and only 20% of actual writing.
I went to the subject experts, the inventor of the equipment, I watched some games and I got into the mind-set of a Quarterback sitting in his locker room before a big game feeling the stress and disappointment about the training he’s received until that point. A gut wrenching anxiety that the market can relate to strongly.
So whatever your market, providing you have something of significant value or desire to promote, I can turn your insight, gather more of my own via research, and conjure copy that nails the deep emotions of your market, compelling them to take action and engage with your brand.
Here is the entire lead section of the VSL.