In its simplest form, Marketing Automation is when a visitor requests information and receives it automatically by email.
Today, visitors request can lead into behavior-triggered email follow-up and off-site ad re-targeting that delivers specific content based on the visitors exact behavior (i.e. which pages he visited revealing both his interests and stage of the buying process).
This small piece of an automation workflow gives a glimpse into the possibilities with automation.
Or how about this more detailed example showing a number of conditional triggers in part of an automation workflow:
At first glance that may seem utterly confusing.
Yet, Marketing Funnel Automation is now vital to compete with the degree of personalization and the varied campaign approaches used by large businesses and increasingly by SMEs.
If you’ve previously been scared off by high fees for Marketing Automation projects you’ll be pleasantly surprised by what ITVibe can offer for optimizing contact frequency and message relevance for a better customer experience that brings the greatest ROI.
Marketing Automation acts as a filter for multiple conversion funnels that converge and diverge into various segmentations based on each contacts behavior.
Sometimes customers just need a gentle reminder or two before they buy, along with a little extra information that endears them to your brand, and overcomes their hesitation to buy from you.
But delivering that ‘little extra info’ at the right time is a science and art.
Marketing Automation provides the tools to make that happen completely hands-free once we’ve set it all up. And it doesn’t have to be a major project to get things started and see a clear and positive ROI.