Why ITVibe?
In 15 years of marketing if there’s one thing I’ve learned it’s that progress happens cyclically. Build it once and expect it to perform forever? Of course not… Our approach streamlines the process of ongoing improvement so that we can test small and scale large, providing you have sufficient resources and budget. If you don’t, we […]
Continue readingTime Management for the New Professional
I’ve not posted here for a long while because of my new professional development website over at www.cyclicmedia.com has taken precedence. Over there you’ll find insider short-cuts to professional development with a focus on productivity, management, and marketing. For the best time management system available by far.. and I know because I developed it after […]
Continue readingSubscription Revenue Calculator
Great tool to play with the numbers when considering your revenue potential for subscription based services. Subscription revenue calculator. If you have no experience of a particular market, conversion rates, how to build a product series or even a high converting sales letter or video, then playing with numbers isn’t going to get you very […]
Continue readingRevenue Performance Management
Phil Fernandez excellent book ‘Revenue Disruption’ details the how and why of Revenue Performance Management through innovations in Marketing Automation. One gratifying passage reads: “…It’s not about having the best tagline or most exciting creative materials. Marketers have to think like a publisher who is tasked with creating consisent, relevant content for every stage of […]
Continue readingHow can I tolerate working for ‘the corporation’?
[dc]I[/dc]’m often questioned on how I can work in marketing for ‘the corporation’ of consumerism which apparently is devoid of humanity… First: Understand that business means ‘value exchange’, and there’s nothing wrong with that. In fact, it’s what a humanistic society is based on. Second: Yes of course today’s world is in a shambles: political […]
Continue readingQuality or Quantity of Content… why not both?! says Gary Vaynerchuck
For social media and web marketing, having both ‘quality AND quantity’ of content is key… just like working smart AND working hard for exponential results. Don’t leave greatness on the table by shying away from publishing your thoughts regularly. touché
Continue readingStill not confident about ‘social media marketing’? Do this…
I still speak with Directors, marketers, so-called consultants, and new startup entrepreneurs who are confused by hyped strategy and a ton of options when it comes to social media marketing… To really understand social media, new marketers and seasoned directors find it helpful to first grasp the following dynamic of the web’s evolution: Web 1.0 […]
Continue readingPaid Traffic Sources – a long list
Asked recently about paid traffic management and best cost-to-conversion sources I had to confess I’m not up to scratch. It’s as far back as 2007 that I managed a major media buy for a client and I’m keen to find out the latest platforms, behavioural targeting features, tracking systems, and so on. My guess is […]
Continue readingWhat is the role of content marketing in creating a great customer experience?
David Edelman, Principal at McKinsey, describes the content pipeline and how it needs to both feed and inform interactions across all touchpoints with the customer. High-budget low-volume content production needs to be displaced by low-budget high-volume content creation, based on the many touchpoints of audience interaction. The best brand experience throughout the buying process means […]
Continue readingVideo Sales Letter Copy Sample for Sports Training Equipment
This VSL is to launch an innovative training equipment for Quarterback training. The product is in design and development so I can not reveal the complete script. Here is the entire lead section of the VSL file that is sure to get any QB absolutely hooked on watching the rest of the sales video. I’m […]
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