Content is King... they say.
The Internet is awash in more content related to your product or service than your ideal prospect could ever digest.
Every day we are all bombarded with content in multiple forms from multiple angles.
Relevance and Timing are Key.
But even more important is consistency. The old world of brand marketing got at least one thing right. Consumers need multiple exposures to a product or brand before they (generally speaking) buy.
Yet consumers have learned to ignore the noise of push-marketing...
...so what remains?
In a nutshell: Personality!
Just like I've done right here on this page. I've spun a story with brevity that makes you appreciate my credibility on the subject. At least as a good start.
Although I haven't really given you much real content, have I? Nothing that you couldn't in fact find on many dozens of marketing blogs across the blogosphere.
Yet I've delivered a bit of personality and pizazz. I know how to strategically place content marketing into your lead generation and brand exposure campaigns.
Let me know what you're working on. Your key challenges. Your objectives. And let's arrange for me to give you a competition crushing proposal for your content marketing this year.