Build empathy with your audience by using Amazon.com for market research

YouTube video description: “You can’t go wrong with Jay Abraham and his copywriting tips here couldn’t be more spot-on. Copywriters are always told to give the people what they need and want and this video shows exactly how to get just that.”

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First hand research in the [weight loss] market (Atlanta Georgia, here comes a copywriter!)

In relation to a weight loss award for a new natural hunger suppressant (clinically proven to significantly reduce body fat over extended periods of time… without extra exercise or forced dieting)… I’ll be in-and-around Atlanta Georgia for the month of September conducting field research to build up an audience profile for the product, yet to […]

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Copywriting Sample – Video Sales Letter Lead – Male Health Supplement

As consulting Lead Copywriter for an ad agency, I needed to improve the response from a Video Sales Letter that the agency had paid a top VSL writer to produce. It wasn’t converting well and I felt the copy overall was strong but the lead (the introductory attention grabber) seemed to lack empathy with the […]

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Video Sales Letter (VSL) Copywriter

In this article: My first Video Sales Letter Video Conversion Funnels Video Sales Letter Length Video Engagement Video Sales Letter Copywriting Multi-Part VSL Launch Sequence My first Video Sales Letter… Converting at a huge 8% back in 2008 it was about 12 minutes long and sold an info product on ‘how to get organized’. You can watch […]

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Strategic phases for product launches (Q&A)

Q1. The emails were originally designed for an evergreen product. Once-off launches are so tedious and takes so much energy and then its difficult to relaunch soon after. What’s your take? An evergreen launch is only possible once the funnel is optimized for conversions of established traffic sources. You’re not at the stage to be […]

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Key To Maximum Influence Through Content Marketing and/or Coaching

‘Emotive Compulsion’ Your customers inner-drive to make a change, to try something new… built on a bed of motivations including background beliefs, future desires, and current frustration. THESE are the reasons why customers buy new products… or coaching clients try new approaches to life. In marketing just as in coaching: We know the basis of choice is a balancing […]

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6-Part Kickstarter Marketing Strategy (100% Fail-Proof)

Here’s the 6-part fail-proof strategic outline for kickstarter marketing. If you are in the market for kickstarter campaign management or marketing services, let me know as I’m fully immersed in the details. These notes are drawn from best-practice as taught in various courses that I’ve taken along with my own 15-years experience in web marketing. 1. […]

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3 Email Copywriting Principles Of An Email Marketing Pro

With these 3 components, you can more fully optimize email marketing for long-term success without eroding your subscriber base. Relevance Cliff-hangers Automation Email Relevance Try selling pink crocodile handbags to a male nature conservationist and he’ll drop you like a lead weight in a swimming pool. …but promote your handbag as a Western fashion-icon to high-fashion […]

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What is Marketing Funnel Automation? – and How Can I Conquire it?!

Director and Project Lead at Cyclic Media. Providing digital campaign services to launch, scale and maximize your products, services and brands. The Cyclic Media framework includes Insight, Design, Development, Conversion, Traffic, & Tracking.

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41.94% Result Rate for Pennies using Video Ads on Facebook!

Normally I can’t share fresh campaign data due to client NDAs — however, in this case I’m partners in a project and showing you our metrics is fair game! So here’s a demonstration of how you can use micro-budget campaigns to test new marketing concepts before rolling out into broader ad spend… The Channel of Choice One of […]

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